2017-2019 Strategic Plan Progress

The mission of the Chelsea District Library is to engage, inspire and equip through evolving services and resources. To help us achieve this mission we identified several initiatives for the library to pursue in the coming years. Please click on one of the initiatives below to see our progress.

Facilities, Finance, and Technology

Community Engagement

Programs and Collections

Realize the highest potential of the Library facility, fully utilizing all existing space to support optimal patron usage and experience

  • December 2017 – Replaced playhouse in McKune with a flexible and space efficient play structure to allow for constructive play, but also keep the room free for programming.
  • August 2017 – Outdoor seating installed in Reading Garden.
  • August 2017 – Design Think Committee establishes a framework to observe key spaces, continues collecting reference questions for data analysis.
  • June 2017 – Music in the Air concert in Reading Garden.
  • June 2017  – Fairy Garden ribbon cutting.
  • April 2017 – Established our Design Think team and had our first meeting. Also decided on some beginning strategies to collect data.

By 2019 increase sponsorship opportunities by 50%

  • October/November 2017 – Received two $10,000 donations.
  • June 2017 – Secured National Kidney Foundation Worksite Wellness grant.
  • June 2017 – Secured Music in the Air sponsorship for 2018 – $1,000 plus.
  • February 2017 – A sponsorship page was created on the library website. A PayPal account was also setup to receive online donations.

By 2019, the library will provide internet access options throughout 100% of our service area

  • January 2018 – Attended two Michigan Broadband Cooperative meetings where we discussed options for townships to move forward on getting broadband for their unserved communities. Board signed and sent in a letter supporting House Bill 4162 (special assessment district allowed to form for broadband support). Purchased a new data plan for Verizon hotspots that supports 35GB of data at 4G speeds and unlimited data at 3G speeds. This is the best plan Verizon offers.
  • December 2017 – Replace 5 Sprint hotspots with Verizon hotspots to ensure patrons have access to equipment that will work in their area.
  • August 2017 – Lyndon Township passes a broadband bond. Library helped create and distribute informational packets and make people aware of the issues.
  • June 2017 – Network Admin worked with Michigan Broadband Cooperative to create handouts, and update websites with information about the Lyndon Twp Broadband Bond Proposal.
  • April 2017 – Distributed 24 hotspots from Mobile Beacon Grant. Gave 8 to the Chelsea High School, 8 to Chelsea Senior Center, and 8 to Faith in Action to loan to residents without broadband. This was in part to target the senior, student, and low-income populations.

Create an upward trend in quantifiable performance measures of circulation, patron engagement, data usage, door count, and new cards issued.

  • January 2018 – Participated in the Community Center Days on both January 3 & 4 to showcase our 3D printer and other “tinker” items.
  • July 2017 – Created a new mobile-friendly eNews template with a cleaner look and better readability, branded with new colors and mission statement, and a section for testimonials.
  • July 2017 – Created and distributed new business cards with new branding palette and mission statement words.
  • June 2017 – Rolled out the marketing campaign for new mission statement – building/avenue banners, CDL name badges, email signatures, eNews template and business cards.
  • June 2017 – Met with Sylvan Township Supervisor and Clerk, and Lyndon Township Supervisor.
  • May 2017 – Conducted a social media preference survey through website, eNews, Facebook & Twitter post and printed requests distributed at the Check Out Desk. 98 responses were recorded. Next step is to analyze responses and then create CDL’s social media marketing practice which will include selected platforms, frequency, and content.
  • April 2017 – Social Media survey was created to identify service district’s social media platform of choice along with desired types of communications.

By 2019, increase cardholders in each township by 10%

  • December 2017 – Started work to expand our Homebound Delivery services, which will benefit our rural areas. Delivery bags have been ordered and received. Service is also being rebranded as “CDL Delivers”. More to come!
  • May 2017  – a new column “Township Talk” was added to our print newsletter to communicate library’s specific engagement in the service district’s townships.

Engage with each township through a program or attendance at a township event once a year from 2017 through 2019

Create an upward trend in email subscriptions, attendance at programs, and satisfaction with each successive year of the Strategic Plan for homeschool population.

Increase the number of librarian-teacher/staff-school interactions via outreach by 10% for each year of the Strategic Plan

  • January/February 2018 – For our 2018 Washtenaw Reads program the Library provided a classroom set of books to Shaw Sinacola and her AP Literature Class. Her students engaged in the program by attending each of the 3 programs the Library provided for Washtenaw Reads, including the author event at Rackham Auditorium
  • September 2017 – CDL Song Fest featured songwriter Paul Burch met with two classes of English students from Chelsea High School to discuss songs as poetry. Twelve high school-aged students attended John E. Lawrence’s teen workshop on songwriting as part of the CDL Song Fest. Relationships between staff and students developed. Plans for more collaboration between CHS and CDL developing.
  • August 2017 – Attended North Creek and South Meadow Elementary Schools, Beach Middle School, and Chelsea High School Open Houses to encourage library card sign up among students.
  • August 2017 – Partnership with FIRST Lego League in Elementary Schools where the Library lent out LEGO WeDos and laptops to support the FIRST Lego League Jr Competition
  • September 2016 – Established quarterly Homeschool meet-ups (Sept, Jan, April 2017); Homeschool Group growing via email, 25 families as of May 2017.

Increase program attendance of teenage patrons by 5% each year for the next three years.

  • November 2017 – Collaborated with Shawn Sinacola and Creative Writing Club for Spring 2018 newsletter feature article and perspective column.
  • November 2017 – Experimented with offering a Study Hours program so that students have an option besides the study rooms for a place to study. We included snacks and de-stressing activities.
  • May 2017 – Edith Donnell has surveyed 330 high school students about using the library, and what they would like the library to do for them; 15 surveyed as to their reading habits as of 5/17

Offer a program, display, or initiative centered on diversity, equity, and inclusion quarterly over the next three years.

  • January 2018 – The Library’s 2018 Washtenaw Reads (WR) selection, Homegoing, highlights diversity in its narrative about a family divided between the US and West Africa and what their lives were like over a generation. As part of WR, we hosted a speaker, Mark Fulcher from the ACLU for the program “Born with Africa In Them” and a program on “Kuungana Drum and Dance”.
  • November 2017 – Library hosted “Beautifully Wrapped” photography exhibit and workshop.
  • May 2017 – Launched the “Film Forum” series to promote diversity and community dialogue on a long range of topics. Title of first two films is “13th” and “Freedom to Marry”.
  • April 2017 – 2017 Midwest Lit Walk author lineup was designed to include diverse authors and topics.
  • January 2017 – Library began quarterly sensory storytimes at CDL, and hosted the preschool special ed classroom visit.
  • December 2016 – Library added inclusionary language to all youth program descriptions on the online calendar. “In order for all children to participate and have a successful experience, please let us know if your child has any special needs that we can accommodate.”
  • August 2016 – Met with Director of Special Education, Lisa Nickel; had her speak about inclusion at all-staff meeting.

Increase circulation of non-traditional collections at end of 2017 by 10% a year for the next two years

  • January 2018 – Added Hoopla to digital collection and reorganized the website so that the non-traditional and digital collections were easier to find.
  • April 2017 – Librarians submitted and management team approved additional items from CDL Garage. Includes a tabletop telescope, a metal detector, a ukelele, and a portable cd player.